#1 Brand Name: RE/MAX Lead Big Over Competitors

The RE/MAX brand is well established as “The #1 name in real estate” and the brand that “more buyers and sellers think of than any other real estate brand.” New consumer research substantiating these clams shows that the RE/MAX lead is growing.

 In the recent MMR Strategy Group survey of U.S. home buyers and sellers and those intending to buy or sell, 34% named RE/MAX when asked to name real estate companies that they were aware of. Century 21 had the second-highest percentage with 25.3% and Coldwell Banker was third at 16.3%. 

The RE/MAX lead over Century 21 increased to 8.7%, compared to a lead of 3.9% the previous year. 

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